The awards at the Watch World Awards 2013 were distributed for eleven categories in the Product Awards section and six categories in the Marketing & Merchandising Awards category.
The event was even graced by the presence of top global brands like Cartier, Bulgari, Zenith, Hublot, Graham, Ulysee Nardin, Breitling, Corum, Parmigiani, Antonio Bernini, Rotary, and many others and saw some hectic competition amongst the eclectic brands with Breitling coming out the winner and bagging the commendable 'Watch of the Year' award with the new Breitling Emergency II.
The Emergency II is an improved version of the earlier Breitling Emergency, which only transmits on a single analog frequency. It’s intended for survival situations that can happen without a second's warning, such as plane crashes, ship sinkings, mountaineering accidents and the sort of potentially fatal mishaps that can occur in deserts, jungles and ice caps around the world.
The Emergency II puts out signals alternately on two frequencies. The first is a digital signal on 406 MHz that goes out for 0.44 seconds every 50 seconds, and the second is an analog signal on 121.5 MHz lasting 0.75 seconds every 2.25 seconds. This dual frequency isn’t just to be thorough. It’s a strategy that not only helps to ensure that the emergency signal reaches the search and rescue teams, but also helps them to zero in on the target.
The Emergency II sells for about US$17,000 or, if you want a titanium bracelet instead of a rubber strap, about US$18,600.