Watch enthusiasts look forward to BaselWorld, the world’s biggest watch fair, for many months, yet the redesigned BaselWorld 2013 has closed its doors for another year and has reported a 17% increase in visitor numbers compared to 2012.
The 41st show welcomed approximately 122,000 visitors hailing from over 100 countries over eight days, and the event featured 1,460 exhibitors from over 40 countries.
This year's show will be remembered for a generally upbeat vibe, a new look and positive investment thanks to a hall complex re-design by Herzog & Meuron.
The BaselWorld organizers have reported that those attending brands questioned said business volume for the first week exceeded 2012. A spokesperson for the Swiss Exhibitors' Committee said: “The past eight days were more than encouraging and give every reason to believe that results will match, if not outperform, those of 2012.”
Keeping in mind the slow trend of the European market, the show did well for the exhibitors, and as usual watch exhibitors drew the largest response.
There were lots of revelations from some of the biggest luxury watch brands in the business and buyers no doubt left buzzing over what they could be adorning their wrists with in the very near future.
One such watch brand, Rolex, unveiled several new pieces at this year’s BaselWorld. Among them is the first Rolex Daytona in a platinum case featuring a distinctive color scheme of what Rolex calls an “ice blue” dial and a Cerachrom ceramic “chestnut brown” bezel. While the U.S. price has yet to be determined, Rolex says the watch will retail for about $75,000.
“So far the luxury watch industry is on track for a record year. The first three months have been record months, and the industry is up two percent already for the year. The next few months will be slow, until around September when the industry will pick up growth again,” says Hal Martin, CEO of Hal Martin’s Watch & Jewelry Co.
As the 2013 BaselWorld ended with a reported 17% increase in visitor numbers compared to 2012, and watch sales up already for the year, many are optimistic for the watch industry in 2013.